The Indian High Commission in London has announced two campaigns, 'Chalo India' and 'Living Bridges', aimed at promoting diaspora tourism in India and honoring the contributions of Indians in the United Kingdom. The campaigns seek to inspire the Indian diaspora to visit India and encourage their non-Indian friends to explore the country's diverse tourist destinations. As a tribute to International Women's Day, the first chapter of 'Living Bridges' features accomplished British Indian women in fields such as adventure sports, chess, cuisine, film, and finance.
Indian Diaspora Re-engagement Initiatives: 'Chalo India' and 'Living Bridges'
Background
The Indian diaspora is a vibrant and influential community spread across the globe. To foster connections with the diaspora and promote tourism in India, the Indian government has launched several initiatives in recent years. Among the most notable are the 'Chalo India' and 'Living Bridges' campaigns.
Chalo India
The 'Chalo India' campaign seeks to encourage the Indian diaspora to visit India and explore their ancestral home. The campaign offers incentives such as discounted airfares, visa facilitation, and customized travel packages. It aims to strengthen the bond between the diaspora and India, showcase the country's rich cultural heritage, and boost tourism revenue.
Living Bridges
The 'Living Bridges' campaign is a tribute to the contributions of Indians in foreign countries. It acknowledges the achievements of diaspora members and seeks to foster connections between them and their home country. The campaign features successful Indian diaspora members in various fields, including sports, arts, business, and academia.
Top 5 FAQs and Answers
Q1: What is the main goal of the 'Chalo India' campaign? A1: To encourage the Indian diaspora to visit India and strengthen their connection to their ancestral homeland.
Q2: Are there any benefits for diaspora members participating in the 'Chalo India' campaign? A2: Yes, the campaign offers incentives such as discounted airfares, visa facilitation, and customized travel packages.
Q3: What is the purpose of the 'Living Bridges' campaign? A3: To recognize the contributions of Indians in foreign countries and foster connections between them and India.
Q4: Who is featured in the 'Living Bridges' campaign? A4: Successful Indian diaspora members in various fields, such as sports, arts, business, and academia.
Q5: What are some of the past events of the 'Chalo India' and 'Living Bridges' campaigns? A5: The campaigns have hosted events such as diaspora conferences, cultural exchanges, and exhibitions to showcase Indian culture and connect diaspora members with their home country.
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