After a partnership spanning over 70 years, the German national football team has decided to end their longstanding relationship with Adidas and instead sign a new deal with Nike. The agreement, which will take effect in 2027 and last until 2034, marks a significant change for the European nation's football team. The decision has sparked surprise and mixed reactions, with the German Football Association citing the growth of football in the country as the main reason for the change. With this new deal, Nike will become the official supplier of all of Germany's national teams, including the men's squad gearing up for the upcoming European Championship this summer.
Headline: German National Football Team Ends Decades-Long Adidas Partnership, Signs with Nike
Body:
After a 70-year partnership, the German Football Association (DFB) has announced that it will be ending its relationship with Adidas in favor of a new deal with Nike. The agreement, which will begin in 2027 and last through 2034, signals a major shift for the European nation's football team.
The DFB cited the growing popularity of football in Germany as the primary reason for the change. "Football has undergone an enormous development in recent years, and we believe that Nike is the right partner to support us in the next phase of our growth," said DFB President Bernd Neuendorf.
The decision has elicited surprise and mixed reactions. Adidas has been a long-time supporter of German football, providing kits and equipment to national teams since the 1950s. However, Nike's global reach and marketing prowess are expected to bring new opportunities for the DFB.
Background:
Top 5FAQs and Answers:
Why did the DFB end its partnership with Adidas?
Why did the DFB choose Nike over Adidas?
When will the new agreement with Nike begin?
Will Nike provide kits and equipment for all German national teams?
How has Adidas reacted to the news?
In an intense Premier League showdown, Brighton overcame a deficit and shocked reigning champions Manchester City with a stunning defeat. Follow all the action as it happened in the live blog, including team news and updates for this classic match. Plus, don't miss out on the big Merseyside clash between Liverpool and City as the top two teams face off for the table lead. Stay tuned for more updates and reactions from this epic upset.
In a thrilling showdown between two skilled spinners, Bangladesh narrowly defeated Afghanistan in the second one-day international match, leveling the series 1-1. Led by Captain Najmul Hossain Shanto's impressive 76 runs, Bangladesh was able to defend a total of 252-7 after opting to bat first. Fans were on the edge of their seats as the match came down to the wire in Sharjah.
In a high-stakes game of the 2024 Audi MLS Cup playoffs, Lionel Messi and Luis Suarez's chemistry on the field falls short as Inter Miami suffers a defeat against Atlanta United. Despite multiple attempts to link up and create goal-scoring opportunities, the duo's efforts are foiled by a solid defensive strategy from Atlanta. With no support in the centre of the field, Messi's lob into the box for Suarez proves unsuccessful, leaving fans disappointed and questioning the team's tactics.
In a thrilling match at Anfield, Liverpool secured a 2-0 victory against Aston Villa with goals from Darwin Nunez and Mohamed Salah. This win, combined with Manchester City's defeat earlier in the day, puts the Reds five points clear at the top of the table. Despite Villa's recent strong form under Unai Emery, they were unable to overcome a dominant Liverpool side. Follow our live updates and reaction from the game with Ian Doyle, Paul Gorst, and Theo Squires.
Manchester City manager Pep Guardiola has reached a new low in his career, suffering a fourth consecutive defeat for the first time. His side, already in a dismal spell, surrendered a lead and ultimately lost 2-1 to Brighton. With key players out with injuries, City's once dominant run in the Premier League is in danger of derailing.
According to a new report, Mohamed Salah's main goal is to secure a new contract with Liverpool. However, if negotiations fall through, Salah is open to considering a move to one of Europe's wealthiest clubs. The 32-year-old forward, who is currently in the final year of his contract, has previously been approached by Saudi Pro League teams and is likely to receive a larger sign-on fee as a free agent. Liverpool is still pushing for a contract renewal, but teams like Al Ittihad and Al Hilal are reportedly interested in signing Salah.
Match of the Day's Micah Richards and Alan Shearer analyze how Liverpool took advantage of the open spaces left by Aston Villa, leading to a 2-0 win at Anfield. Liverpool's tactics and ability to exploit gaps in Villa's defense were key to their victory. This video is only available to UK viewers on iPlayer. Other football experts also discuss Liverpool's impressive form and overwhelming pressure from being at the top of the league table.
Sanju Samson's consecutive centuries in T20I matches has made him the first Indian player to accomplish this feat. In the latest match against South Africa, Samson scored a blistering 107 runs off just 50 balls, helping India reach a total of 202/8. Samson, who has been promoted to open the innings in T20Is, is determined to dominate this format and continue India's success as the current T20 World Champions.
The dynamic duo of Andy Robertson and Ibrahima Konate at Liverpool continues to bring laughter and joy to the club and its fans. The two players, known for their bubbly personalities and outrageous fashion sense, have become inseparable on and off the field. Konate's latest fashion shoot on Instagram has once again caused a stir, with Robertson joining in on the fun and showcasing their strong bond. Despite the loss of their legendary manager, Jurgen Klopp, Liverpool's success this season is a testament to the strong camaraderie within the team.
There was chaos at the 2024 Ballon d'Or ceremony as Real Madrid boycotted the event over Vinicius Jr not being named the winner. However, final tallies show that Rodri beat out Vinicius Jr by just 41 votes. Despite his injury, Rodri was ecstatic to receive the award and stated the importance of knowing how to win and lose. Meanwhile, the NBA saw injury drama of its own as Memphis Grizzlies' star suffered a strained hip.