After a boycott lasting more than a year, Apple has resumed advertising on X, formerly Twitter, last week. This decision follows a complete halt in advertising bookings on the platform towards the end of 2023, after Apple advertisements appeared alongside Nazi propaganda. Apple, along with other major companies such as Amazon, Sony, IBM, and Disney, had left X after it was acquired by Elon Musk. However, with improvements in X's finances and the return of several major companies, including Apple, it appears that the platform is making a comeback in the advertising world.
After a boycott lasting more than a year, Apple has resumed advertising on X, formerly Twitter, last week. This decision follows a complete halt in advertising bookings on the platform towards the end of 2023, after Apple advertisements appeared alongside Nazi propaganda.
Apple, along with other major companies such as Amazon, Sony, IBM, and Disney, had left X after it was acquired by Elon Musk. Musk had made a number of changes to the platform, including loosening content moderation policies, which led to an increase in hate speech and misinformation.
However, with improvements in X's finances and the return of several major companies, including Apple, it appears that the platform is making a comeback in the advertising world.
Background
X, formerly Twitter, is a social media platform that allows users to share short messages, or "tweets." The platform was founded in 2006 by Jack Dorsey, Biz Stone, Noah Glass, and Evan Williams. In 2022, X was acquired by Elon Musk for $44 billion.
Boycott
In late 2023, Apple, Amazon, Sony, IBM, and Disney all pulled their advertising from X after their advertisements appeared alongside Nazi propaganda. The companies said that they were concerned about the increase in hate speech and misinformation on the platform.
Return
In recent months, X has made a number of changes to its content moderation policies. The platform has also hired more moderators and invested in new technology to identify and remove harmful content.
As a result of these changes, several major companies have returned to advertising on X. Apple is the latest company to resume advertising on the platform.
FAQs
1. Why did Apple boycott X?
Apple boycotted X because its advertisements appeared alongside Nazi propaganda. The company was concerned about the increase in hate speech and misinformation on the platform.
2. What changes has X made to its content moderation policies?
X has made a number of changes to its content moderation policies, including:
3. What is the future of X?
The future of X is uncertain. The platform is still facing a number of challenges, including:
4. Why have some companies returned to advertising on X?
Some companies have returned to advertising on X because the platform has made changes to its content moderation policies. The platform has also hired more moderators and invested in new technology to identify and remove harmful content.
5. What is Apple's relationship with X?
Apple has a long-standing relationship with X. The two companies have worked together on a number of projects, including the development of the iPhone and iPad. It is unclear what the future of Apple's relationship with X will be.
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