In a strategic move, Bharti Airtel has announced its plans to discontinue its music streaming app, Wynk Music, and instead focus on its partnership with Apple. The company will absorb all employees currently working on Wynk Music into its ecosystem. As part of the collaboration, Airtel users will have access to Apple Music, while Wynk Premium subscribers will receive exclusive promotions from the telecom giant. This decision aligns with Airtel's strategy to expand its digital offerings and cater to its 220 million active users.
Bharti Airtel Discontinues Wynk Music App, Strengthens Partnership with Apple
Background
Bharti Airtel, a leading telecommunications company in India, has been offering its music streaming service, Wynk Music, for several years. However, in a recent strategic move, Airtel has announced its plans to discontinue the app and focus on its partnership with Apple.
Partnership with Apple
Airtel has forged a strategic partnership with Apple to provide its users with access to Apple Music, the streaming service offered by the tech giant. As part of this collaboration, Airtel users will be able to subscribe to Apple Music directly through the Airtel Thanks app.
Airtel has also absorbed all employees currently working on Wynk Music into its ecosystem. This move suggests that Wynk Music will be fully integrated into Airtel's digital offerings.
Exclusive Promotions for Wynk Premium Subscribers
Airtel has announced that Wynk Premium subscribers will receive exclusive promotions and benefits as part of the partnership with Apple. These promotions may include discounts on Apple Music subscriptions or access to exclusive content.
FAQs
Q1: What will happen to my existing Wynk Music subscription? A1: Your existing Wynk Music subscription will continue until its expiration date. After that, you will need to subscribe to Apple Music through the Airtel Thanks app.
Q2: Will I lose my music library after Wynk Music is discontinued? A2: No, your music library will be automatically transferred to Apple Music. You can access your playlists and saved albums through the Apple Music app.
Q3: What are the benefits of using Apple Music through Airtel? A3: Airtel users will have access to Apple Music's vast catalog of music, exclusive content, and personalized recommendations. They may also receive exclusive promotions from Airtel.
Q4: Why did Airtel discontinue Wynk Music? A4: Airtel has not publicly stated its reasons for discontinuing Wynk Music. However, the partnership with Apple suggests that Airtel sees greater potential in offering a combined music streaming experience to its users.
Q5: Will Airtel continue to offer other digital services? A5: Yes, Airtel will continue to expand its digital offerings. The company currently offers a range of services, including video streaming, gaming, and financial services.
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