Billionaire Elon Musk's social media app X/Twitter has filed a lawsuit against the World Federation of Advertisers and its members, accusing them of coordinating a boycott against the platform. The boycott, which started in November 2023, was in response to concerns about ads appearing alongside hate speech and pro-Nazi content. Musk, who bought X in 2022, has been criticized for his policy changes and inaction over harmful content on the app. The lawsuit claims that the boycott has resulted in billions of dollars in lost advertising revenue for X, drastically reducing its brand valuation. In response, Musk has urged other affected companies to also file lawsuits.
Elon Musk's X/Twitter Sues Advertisers for Boycott
Background
In November 2023, the World Federation of Advertisers (WFA) and its members launched a boycott against Musk's X/Twitter platform. The boycott was motivated by concerns over hate speech and pro-Nazi content appearing alongside ads on the app.
Musk, who purchased Twitter in 2022, has faced criticism for his policy changes and perceived inaction on harmful content. The lawsuit filed by X alleges that the boycott has caused the platform billions of dollars in lost advertising revenue, significantly impacting its brand valuation.
Lawsuit Details
The lawsuit, filed in the Southern District of New York, accuses the WFA and its members of coordinating a boycott that is "anticompetitive, illegal, and designed to financially harm X/Twitter." The suit alleges that the boycott has violated antitrust laws and claims that the WFA engaged in "predatory and oppressive measures to coerce" advertisers into joining the boycott.
Musk's Response
Musk has urged other companies affected by the boycott to file their own lawsuits. He has also vowed to continue fighting against the boycott and to hold the WFA and its members accountable.
Top 5 FAQs
1. Why did the WFA boycott X/Twitter?
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